![]() That's estimated at almost 9% of the UK adult population, or more than 4.5 million consumers.Īlmost a quarter of those who accidentally signed up only realised they had done so when they found that they had been charged. Two thirds of people in the UK have at some point had a subscription to Amazon Prime, according to a nationally representative survey of 2,000 people conducted by Which? in March 2023.Īnd some 13% (1 in 8) of consumers who signed up did so by mistake. One in eight joined Amazon Prime by mistake
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